The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
Blog Article
This can be a globally allotted launch created from scarce stocks, which includes whisky from ghost distilleries that happen to be not in Procedure. Lower than 888 bottles ended up made around the globe.
This new, light-weight bottle is a factor of exquisite splendor; but additional importantly, it demonstrates what can be done when it comes to lightweighting glass. We will carry on applying these learnings across our variety, taking much more progressive strides as we look to the future of Scotch.”
In keeping with our exploration, Additionally it is believed to be the whole world’s lightest 70cl Scotch Whisky glass bottle at any time launched to market.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
Our DRINKiQ programme aims to raise the 'collective drink IQ' by increasing public recognition of the consequences of Alcoholic beverages and supporting dependable consuming.
This will likely create a discreet opening through which the bottle is usually eliminated. Just after pouring a glass of this exceptional, specifically blended whisky, we invite you to return the bottle to its cradle—its pure resting location and also a testomony to purposeful design and style.
In the course of its five years of research, the manufacturer has long been granted a British isles patent4 and also to motivate more progress in the field – As well as in a first for Diageo – a license towards the patent will probably be offered with a royalty-absolutely free basis to anyone in the world who needs to share in these discoveries.
And redesigning the glass, thought was provided to how the bottle can be designed and transported.
Weighing one hundred eighty grams, the Blue Label Ultra bottle is actually a glimpse into the future of sustainable luxurious spirits packaging
Learn more about Spirit of Progress – our world-wide ESG programme that will help create a a lot more inclusive and sustainable earth.
This can be a globally allotted release produced from scarce shares, which includes whisky from ghost distilleries which are now not in operation. Lower than 888 bottles were being designed throughout the world.
Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of appropriate around the UKIPO patent sign up, and intrigued get-togethers are invited to request a standard royalty absolutely free, non-unique licence from Diageo.
We learned the lightest, strongest glass bottle you can make devoid of compromising sturdiness is usually a teardrop form.
The expose of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking style could inspire the more luxurious, light-weight, and low-carbon whisky bottles of tomorrow.
Sure—this collectible edition can be purchased on the web and delivered securely to the door with signature confirmation.
That job fell to Diageo’s world wide design director Jeremy Lindley. Power and basic safety were being Lindley’s priorities, but website perform necessary to observe variety. Following Finding out which the naturally strongest shape for glass may be the teardrop—the shape it In a natural way assumes when liquid—Lindley and his staff built a teardrop with sq. sides, in a nod towards the vintage Johnnie Walker silhouette.
Johnnie Walker got down to advance the spirits industry by experimenting with lightweight glass for its luxurious whiskies, motivated through the development in direction of 'delicate' in lieu of 'large' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.